Who We Are

Insight Legal is a business law firm located in the heart of Toronto’s Financial District. We provide corporate, real estate and intellectual property advice to startups and small to medium sized businesses across a wide array of industries.  Our firm was founded on the premise that insightful legal solutions can be delivered efficiently and effectively.

We Are:

1. Innovative

A valuable business partner offers both expertise and experience to ensure the success of a business relationship. We help you grow and scale your business by providing innovative legal solutions that not only address your current legal challenges, but also anticipate future risks and opportunities. We strive to provide you with first-rate legal advice that is tailored to your unique business needs. For this reason, we regularly consult our trusted network of accountants, business advisors and financial experts.

2. Economical

A trusting relationship between a client and a lawyer begins with transparency in fees. Our efficient practice directly translates into reduced costs and increased value for your business. By servicing our clients through alternate fee arrangements, we ensure our clients’ ability to budget for legal fees with certainty. We agree with you on fees in advance so you’ll never be surprised by an invoice. We manage our costs by continually employing cutting-edge technology to improve our efficiency and pass the savings on to you.

3. Collaborative

An exceptional legal advisor truly understands a client’s business, culture and objectives. We strive to develop true partnerships with our clients and approach every engagement as if it’s our first. We are dedicated to your interests and view ourselves as active participants in the success of your business. Client experience is our top priority which is why we ensure that our service matches the pace of your business growth.

About Our Founder

Our story began with Alex Koch’s passion for helping clients solve their legal issues in a cost-effective and efficient manner. To achieve this goal, Alex sought to create a new kind of law firm, one that services businesses of all sizes with affordable high-quality advice.  

Alex retains as her core premise that exceptional lawyers must cherish their client relationships and act as their clients’ ally and business partner. With every client, she leverages her vast skillset and years of experience to provide trusted legal advice that meets her clients’ unique goals.

Alex believes that every business can have a positive impact on the community in which it operates so she dedicates her spare time to educate university students on renewable energy and the carbon market and to volunteer for an environmental organization. She is also a Member of the Board of Directors of Social Planning Toronto.